Staying Ahead of the Curve: Roofing Trends for Roofing Contractors

As roofing contractors, staying up-to-date with the latest industry trends is crucial to meet the evolving demands of homeowners and provide top-notch services. In this blog post, we'll explore the most current roofing design, color, and material trends that can help you offer innovative solutions and inspire your clients to update their roofs.

Roofing Design Trends

  • Modern Minimalism: Minimalist roof designs are characterized by simplicity, clean lines, and a focus on functionality. Contractors can offer flat or low-pitched roofs with uncluttered profiles, perfect for homeowners who prefer a sleek and contemporary look. These designs often emphasize geometric shapes and symmetry, enhancing the overall aesthetic of modern homes
  • Mixed Material Roofs: Incorporating multiple roofing materials can create visual interest and unique textures. For instance, combining metal panels with asphalt shingles can result in a striking contrast that adds depth and character to the roof. Contractors can use their expertise to seamlessly integrate different materials while ensuring proper installation and weather resistance.
  • Green Roofs: Green roofs can last 40 years on average, compared to conventional commercial roofs that only last 17 years, as reported by This Old House. This extended lifespan not only benefits the environment but also provides a cost-effective, long-term roofing solution for your clients.

Color Choices for Roofs

Understanding the significance of roof color choices is essential for contractors, as it directly impacts a home's aesthetic harmony. Homes with carefully chosen roof colors that blend with their surroundings can command a premium of up to 10% in the real estate market, making it a critical aspect of roofing projects.

  • Neutral Elegance: Neutral colors remain popular for their timeless appeal and versatility. Contractors can guide homeowners through a range of neutral shades that complement various architectural styles. Explaining the advantages of neutral tones, such as their ability to harmonize with different exterior colors, can help clients make informed decisions.
  • Bold Accents: Roofing contractors can introduce homeowners to bolder color options to create eye-catching and memorable roofs. Dark blues, deep reds, and vibrant greens can add a touch of personality to a home's exterior. Contractors should provide guidance on how to balance bold roof colors with the rest of the house's design elements.
  • Blending with Nature: Contractors can discuss the concept of roof colors that mimic natural materials like stone, wood, or slate. This trend allows homeowners to achieve seamless integration with the surrounding environment. By suggesting color palettes that imitate nature, contractors can help homes blend harmoniously with their landscapes.

Sustainable Roofing Materials

Embracing sustainable roofing materials is more than an environmental choice; it's a business imperative. According to industry data, contractors who offer eco-friendly solutions can tap into a growing market and expand their services, potentially increasing revenue by up to 20%. Additionally, homeowners are increasingly valuing sustainability, with 80% willing to pay more for environmentally friendly roofing materials.

  • Solar Roofs: Solar sales for commercial roofing saw an impressive 71% increase in 2022, according to a report by Roofing Contractor. This substantial growth in the solar roofing sector highlights the rising demand for sustainable energy solutions. As a roofing contractor, embracing solar roofing installations can be a lucrative and environmentally responsible choice.
  • Cool Roofing: Contractors can explain the benefits of cool roofing materials, which reflect sunlight and heat away from the building. This can lead to energy savings by reducing the need for air conditioning. By recommending cool roofing options, contractors demonstrate their commitment to eco-friendly solutions and energy efficiency.
  • Recycled and Eco-Friendly Options: According to the 2023 State of the Roofing Industry report cited by Roofing Contractor, metal roofing has emerged as the second-most popular material for both residential and commercial roofs. This statistic underscores the growing preference for eco-friendly and durable roofing materials. As a contractor, offering metal roofing options aligns with industry trends and meets the demand for sustainable solutions.

Benefits for Contractors

  • Enhanced Services: Embracing these trends enables contractors to diversify their services and attract a broader clientele, including those seeking modern designs or sustainable solutions.
  • Upselling Opportunities: By staying informed about the latest trends, contractors can offer additional options to homeowners, such as solar panels or mixed material roofs, which can lead to higher-value projects.
  • Long-Term Partnerships: Incorporating innovative and sustainable solutions can foster trust and loyalty among homeowners. Satisfied clients are more likely to recommend contractors who offer forward-thinking solutions.

Top Five Emerging Technologies

The roofing industry is undergoing a significant transformation, driven by rapid advancements in technology. Here, we explore the top five emerging technologies that are reshaping roofing, featuring examples of companies leading these innovations and links for further exploration.

  1. Machine Learning by RoofAi
  2. Robotic Installation by Construction Robotics
  3. Drone Inspections by DroneDeploy
  4. 3D Printing of Roofs by Apis Cor
  5. Solar Shingles by GAF


Roofing contractors who proactively integrate these design, color, and material trends into their services position themselves as industry leaders and problem solvers. By embracing innovation, contractors can provide homeowners with cutting-edge solutions that enhance both the visual appeal and functionality of their roofs. This approach not only strengthens the contractor's reputation but also contributes to the overall improvement of the roofing industry.